OUR STORY
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Interesting Korea,
your impression of Korea
Beyond marketing, we connect Korea with the world
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Since 2012
It began in 2012 with a simple encounter, “Interesting Korea!,” from a Korean student studying in the United States.
What started as a Facebook page sharing information about Korea has since grown into a vibrant community of tens of thousands of followers.
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10+ Years
Over 10 years, Interesting Korea has grown into THE IK, a team of committed marketing professionals building a global community where people around the world actively participate in and connect through Korea.
Together with like-minded partners, we aim to go beyond simply introducing Korea and instead foster lasting engagement, cultural understanding, and authentic global connections.
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Our Mission
Now we are building a global community where people around the world can actively participate, together with partners who share our vision.
We prioritize relatable experiences and meaningful, human-centered connections, celebrating authenticity while building sustainable communication between Korea and the world.
OUR VISION
“IK” stands for “Interesting Korea,” symbolizing THE IK’s core role in bringing Korea’s diverse and compelling stories to audiences around the world. The shape of the number “1” represents our ambition to be the best, while the silhouette of a rising sun symbolizes our limitless potential and future as we move toward the world.
"THE IK builds a sustainable future where Korea and the world communicate, connect, and grow together."
OUR BRANDS
Beyond simply delivering information, this platform also serves as a community that helps users engage with Korea and experience its culture.
IK Explore is a VX (Visitor Experience) service that discovers Korea’s unique and fascinating places and experiences from the perspective of global marketers, helping foreign visitors experience them firsthand.
Through IK Gourmet, we aim to inspire readers around the world to experience Korea’s diverse and exciting food culture.